Tuesday, 15 July 2014

Xperia c3

Sony boosts “selfie” trend with the launch
of Xperia™ C3 – the world’s best selfie
smartphone
The world’s best selfie smartphone* fully-
optimised for selfies featuring a powerful
new ‘PROselfie cam’ and selfie apps
Create and share the best selfies with a 5MP
wide-angle front camera with Superior Auto
mode and a soft LED flash in any light
Have unlimited fun with AR effect on the
front camera or use the Portrait Retouch
camera app to style your close-ups in real-
time and post pictures in one of 10 different
Deco frames
Present the best of you and enjoy best in
class video calls on a 5.5” HD display over
ultra-fast 4G/LTE connection
With its super lightweight, slim design and
powerful Quad-Core processor and 4G
Ultra-fast speeds, the Xperia™ C3 can go
everywhere with you
Dual SIM gives you the flexibility to use two
SIM cards in the same phone, so you never
miss a call
Check out our infographic that looks at the
history of the selfie here
8th July 2014, London, UK – Sony Mobile
Communications (“Sony Mobile”) today
introduces Xperia™ C3, the ultimate new
smartphone for selfies and social sharing
thanks to Sony’s leading digital imaging
technology and interactive camera apps.
“Xperia C3 is a unique new smartphone from
Sony, created to offer the ultimate social
sharing experience with a new powerful
‘PROselfie cam’. It also presents a combination
of the best of Sony, with leading digital
imaging technology and brilliant specs and
performance all for a mid-range price” says
Calum MacDougall, Director of Xperia
Marketing at Sony Mobile Communications.
“The rise of selfies shows no signs of abating –
its usage has increased by 17,000% since 2012
with the word officially being added to the
Oxford English Dictionary in 2013. We’re
excited to offer SONY’s first ‘PROselfie
Smartphone’ and play a part in this global
Fit more in the frame with our best ever
‘selfie cam’ smartphone
The Xperia C3 produces perfect selfies
wherever, whenever with a 5 MP wide-angle
front camera (25mm with 80 degree field of
view) that allows you to capture more in the
frame. With a unique soft flash, you can take
flattering photos day or night by simply double
tapping the back cover or using Smile Shutter,
which you can then share with friends in three
clicks. Thanks to the front camera’s Superior
Auto mode, pictures are automatically adjusted
for suitable lighting conditions and the auto
scene recognition function, which works
together with HDR and LED flash, makes sure
you can capture the best selfies and selfie
videos in any light.
To enhance your pictures further, the Xperia
C3 comes loaded with selfie camera apps. AR
effect incorporates themes that let you easily
add fun graphics and animations – like pirate
hats, horror faces and laser eyes – to your
selfies and selfie videos. Portrait Retouch is
another innovative app that allows you to have
a real-time makeover of up to two people from
a combination of choices from 10 different
beauty styles, 10 DECO frame options and
magic beam for 6 eye reflection pattern
changes. All these features allow you to elevate
your images to a new level, to impress your
friends via your favourite social media
channels.
Enjoy Sony camera expertise
Created with Cyber-shot leading camera
expertise, the Xperia™ C3’s impressive 8MP
main camera, featuring an Exmor RS™ for
mobile image sensor, captures perfect pictures
even in challenging lighting conditions. With
SteadyShot™ all of your videos will come out
smooth and distortion-free. The front camera
also makes video calls with Xperia™ C3 crispy
clear, with exceptional image quality on the
large 5.5” HD display over ultra-fast 4G/LTE
connection.
Discover apps that open up new
experiences
Xperia™ C3 comes loaded with innovative
camera apps – developed to enhance your
mobile experience with social – and fun ways
to create and share:
Superior Auto – on both main and front
cameras. From illuminated night views to
backlit selfies, Superior Auto recognises
four scene types on C3’s front camera and
up to 36 scenes by the main camera and
adjusts the settings automatically, to help
you get the best photos anywhere, in any
light. As the default camera mode, Superior
Auto turns HDR on or off depending on
your scene. HDR mode takes multiple shots
with varied exposures and then merges
them together to make your photos look
natural – even in backlit condition.
Portrait retouch v.2 – style your close-ups
in real time. Portrait Retouch makes sure
you’re captured looking your best with
features including real-time makeover, DECO
frame options and magic eye beam (light
reflection) effects. Portrait Retouch offers a
choice of 10 different beauty styles –
including four natural looks for the guys –
and the ability to retouch portraits of up to
two people per image. You can see changes
in real time, before capturing the shot to
ensure a photogenic finish.
Timeshift-burst – always get the best
picture. Timeshift-burst captures 31 frames
in just 2 seconds – starting even before you
press the shutter. Consumers can then scroll
back and forth amongst the 31 frames to
select the perfect image, or even keep them
all.
Picture effects – create the best picture.
Apply a wide selection of creative effects to
your photos and change colours, add image
trails or apply mirror effects. These
adjustments enhance your images and open
up a world of possibilities.
Movie Creator – create videos to be proud
of. The new movie creator application allows
you to trim and crop your videos so that
you can easily edit what you want to share.
Insert dramatic slowdown effects at one or
more places on the timeline of the video so
that you can preview your movie before you
save and share.
Social live – broadcast your precious
moments live. Social live lets you broadcast
every moment as it happens live via
Facebook. Get your friend’s response right
on the screen and keep the conversation
going, all in real-time, and go beyond social
sharing as you know it.
Sweep Panorama – Take a panoramic photo
by just sweeping the camera.
Vine – Create and share beautiful looping
videos. Share six-second videos with friends
and your social networks with this simple
and exciting app.
Speed that goes on forever
Xperia™ C3 supports super-fast 4G/LTE
networks with up to 150 Mbps for downloading
and 50 Mbps for uploading, allowing you to
share every highlight of your day, anytime and
anywhere. Powered by an efficient Snapdragon
Quad-core 1.2 Ghz processor and with 1GB
RAM and 8GB Flash memory, Xperia™ C3
enables ultra-fast performance with breath-
taking graphics.
Lightweight and slim, for life on the go
At just 7.6 mm and a mere 150g, this slim and
sleek smartphone is perfect for people on the
go. Built with leading Sony technology the
Xperia C3 has a stunning screen that offers an
unrivalled experience. Its large, beautiful 5.5”
HD IPS display optimised with BRAVIA®
technology that offers great viewing from any
angle.
The Xperia C3 features an easy-toggle keyboard
for one-handed input. In addition, its Simple
Home mode offers a simplified home screen
with larger fonts and loaded with the most
used apps and speed dial features.
Better battery life
The Xperia C3 provides extensive usage to
ensure you get the most out of your
smartphone whilst on the move. On top of
this, Battery STAMINA Mode 3.0 saves you
wasted battery drain by recognising when
you’re not using your display and automatically
turning off the functions you don’t need, while
keeping the notifications you want.
Dual SIM, no compromise
Sony’s latest generation of dual-SIM technology
allows users to set up both SIM cards
independently with custom ring tones and
easily choose between SIMs before making
calls or sending texts, whilst Sony’s dual SIM
management technology means that users can
keep both SIMs active and never miss a call,
even when talking on one of them.
Xperia C3 will be available in black, white and
for something a bit special, mint, and will
launch globally from August 2014 starting with
China as the first launch market.

No comments:

Post a Comment